“& Café” service design concept
I set out to determine what makes a perfect coffee shop. In this process I interviewed patrons at corporate shops, and then juxtaposed this data against the answers I was provided with from independent shops. This information gave me a general idea for developing personas and a target audience. In order to construct my own conceptually developed shop, I explored the neighborhood of Berkeley, Colorado. “&Café” was constructed wit the user and user needs in mind, and the service was fine tuned to fit snugly into the communities family based structure.
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