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"& cafe" Branding and Service Design

“& Café” service design concept

I set out to determine what makes a perfect coffee shop. In this process I interviewed patrons at corporate shops, and then juxtaposed this data against the answers I was provided with from independent shops. This information gave me a general idea for developing personas and a target audience. In order to construct my own conceptually developed shop, I explored the neighborhood of Berkeley, Colorado. “&Café” was constructed wit the user and user needs in mind, and the service was fine tuned to fit snugly into the communities family based structure. 

  • User testing
  • Field research
  • Research synthesis and modeling
  • Service Design
  • Experience Design
  • Story telling
  • 10 weeks

Click for full project brief below