Aunt Duma's Red Tea
Aunt Duma’s Red Tea
As a fan of all teas, iced or hot, this project was most exciting. Inspired by the South African origins of the red tea Rooibos, I developed the Aunt Duma brand. After researching the health benefits, tea and fruit blends that I myself could not resist, I set out to construct a sustainable packaging system, and a full line of organic tea products.
- Branding system
- 60 slide presentation
- 5 weeks
- Identity and branding for a consumer product.
- Strong shelf presence.
- Distinctive and adequately communicates the teas attributes.
- Communicates a cultural connection between the product and its origins.
- Engaging and informative look and feel.