PILLARS

A Single Parenting Support Campaign Concept

With a personal interest in the topic I developed a single parenting support campaign called Pillars. I Composed a thesis around developing a familial support system that would provide the essentials of what is needed by single parents, orphaned young adults, and many others, by establishing a strong framework of tangible support, social support, emotional support and network support. To deploy this message, constructed a brand and a system of events in ten cities, made posters promoting the event, and a website that would act as a hub for this social movement. Each year, ten new cities would become apart of the Pillars community strengthening the bonds between people nationwide.